About Us
TheraB Medical didn’t have a traditional beginning as a medical device company. We started as a student engineering project at Michigan State University, where three engineering students were asked to find an improved treatment for infant jaundice in developing countries. Little did we know that this school project would lead to a future product that would modernize the way families experience jaundice treatment worldwide! We are proud to be a Michigan founded company with a focus on global health.
Our Team
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ALEXA JONES
Chief Executive OfficerAs co-founder and CEO of TheraB Medical, Alexa's days are consumed with acquiring funding, building partnerships with healthcare professionals, and finding the right partners to bring SnugLit to market. She is a graduate of the Honors College at Michigan State University with a degree in Biosystems Engineering. Alexa was previously an R&D engineer at DePuy Orthopedics (Synthes), performed oncology/orthopedic research at the University of Wisconsin-Milwaukee, and is a former analyst at Goldman Sachs & Co, working in Short-Sale Equity and Foreign Exchange markets. In late 2015, she realized her passion for entrepreneurship and bringing SnugLit to market.
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DR. BRIANNA GOODALE
Director of Clinical DevelopmentDr. Goodale earned her PhD in quantitative and social psychology from the University of California, Los Angeles in 2018 after graduating with a BA from Harvard University in 2009. She brings over 12 years of clinical research experience to TheraB; Dr. Goodale has overseen studies investigating diverse populations and interventions, from implicit bias training in police officers to market research on medical claims. She has previously helped other healthcare startups develop clinical SOPs, submit regulatory applications, prepare manuscripts for publications, and present findings to academic, medical, and industry audiences.
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DR. CHRISTINA
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SAM HANSEN
Lead Marketing Strategist Sam serves as our Product Commercialization Associate. She is a recent graduate from the Honors College at Michigan State University with a degree in Integrative Biology and a minor in Entrepreneurship and Innovation. Her previous experience as TheraB's intern has piqued an interest in biotechnology and entrepreneurship, guiding her to become a motivated team member. She now performs as Lead Marketing Strategist, leading branding and marketing initiatives for the company.
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SWETHA GUNASEKAR
Product Development and Regulatory Affairs InternSwetha is our Product Development and Regulatory Affairs Intern. She is currently a master’s student majoring in Biomedical Engineering at Wayne State University and has previous experience as a genetic counselor in India, specializing in cancer research. Swetha has counseled almost 500 patients with various genetic disorders and has published work on brain tumor research. Her time at Wayne State has led her to develop an interest in medical device regulation and working towards innovative healthcare solutions.
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JOHN DAHLER
Chief Financial OfficerJohn is a senior financial executive with more than 30 years of experience providing financial, operational, and managerial expertise for a variety of companies. John has served as a financial executive at KPMG, Pillsbury/Grand Metropolitan, Fiskars, Promega, Ambion/Asuragen, and Accuri Cytometers. He has also successfully led numerous mergers and acquisitions and has significant knowledge and experience in accounting, business restructurings, venture led financing, strategic planning and operational management, and more. He received his Bachelor of Sciences degree from the University of Wisconsin and has served on several not-for-profit boards.
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DINESH REDDY
International Market AdvisorDinesh plays an important role as our International Market Advisor. He has experience working with international sales and marketing, spanning across over 16 countries. Dinesh is currently the associate director at Dr. Reddy's Laboratories in Hyderabad, India and was chosen as the Economic Times Young Leader in 2016. In 2014, he received an MBA in Strategy & Leadership in Healthcare Management from the Indian School of Business.
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Product Design and Engineering
BRYCE PORTER
Industrial Design Manager |
KRISTA GROTELUESCHEN
Engineering Project Manager |
KYLE SPIEKER
Lead Industrial Designer |
TIME LAROY
Lead Design Engineer |
PETE CORNILS
Quality Engineer |
RYAN ADAMS
Senior Materials Coordinator |
Advisory Board
DR. SAID OMAR
Clinical AdvisorDr. Said Omar is a neonatologist in Lansing, Michigan and is affiliated with Sparrow Hospital. Dr. Omar has also served as a faculty member at Michigan State University in the College of Human Medicine's Department of Pediatrics and Human Development. He received his medical degree from Ain Shams University Faculty of Medicine and has been in practice for over 20 years.
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JACKIE WILMOT
CEO at XLerate HealthJackie Wilmot has over 30 years of experience in the healthcare industry, including 13 years as a clinician and 15 years as an executive at Humana in the Innovation Center. Since leaving Humana in 2009, Jackie has worked with over 100 startups. She was a founding member and on the Board of Directors of the Network for Entrepreneurial Women and works with healthcare startups via the LaunchIT program. She is a master’s prepared Perinatal Clinical Nurse Specialist, holds an MBA from the University of Louisville’s entrepreneurship program, a Master of Science from the University of Pittsburgh, and a Baccalaureate Nursing degree from Villa Maria College.
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MICHAEL JAMES
Attorney at Michael James LawMichael James has over 15 years of experience as an attorney. His practice focuses on a wide variety of areas including Health Care Law, Health Care Reform, Health Information Exchanges, Health Insurance Exchanges, Health Insurance Marketplaces, General/Small Business Law, and more. Michael has been a faculty member at the University of Michigan Ross School of Business, where he also received his Bachelor of Arts in 2002 and a Certification in Healthcare from the College of Engineering in 2012. He also received his MBA in Human Resources, Leadership, and Change Management from Michigan State University in 2010.
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Board of Directors
ALEXA JONES
CEO at
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BEN LOUAGIE
COO at
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JEFF WESLEY
Managing Director at Red Cedar VenturesJeff Wesley serves as the Executive Director of Red Cedar Ventures. Prior to joining Red Cedar Ventures, Jeff was the CEO of Two Men and a Truck International, the largest international franchise moving company. Mr. Wesley also has served as the President of AccuBite Dental Supply, an Inc. 100 company, which was acquired by a Fortune 500 company. He has been an angel investor for over 10 years, has had significant experience in leading and scaling private companies to record success, is the prior Vice Chairman for the Lansing Economic Area Partnership, and has served on various economic and community boards.
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Disclaimer: SnugLit is still under development and will be subject to clearance by the FDA before becoming available for purchase.